Nice mention today and nod to our great Canadian designers (including David Dixon, Brian Bailey, ABS, Linda Lundstrom) from Nathalie Atkinson from the National Post in her Friday fashion blog

Kermit was wrong when he said “it’s not easy being green”. It’s getting easier and easier each day as more and more manufacturers opt for organic, eco, ethical and local. As a shopper, this can be overwhelming. At the best of times, it’s difficult to weigh up the pros and cons of every purchase. But these labels can add another factor to that decision-making process.

My strategy is much the same as what it is for shopping in general: I buy what I love. If what I love comes in a more environmentally friendly or ethical option, it’s a no-brainer to trade up. But I would never buy something just because it’s got one of these labels attached.

I also think more holistically about the green movement. It’s not just about how the product was made or where it came from, it’s also about how I use it. Is it something I’ll wear or use for years to come? Will its use in turn have a positive environmental impact. And, most importantly, when I’m finished with it, how will I dispose of it?

The following are my 3 most recent green investments:

(1) Organic towels: Oh so soft Turkish cotton, this purchase had as much to do with comfort as with environment

(2) Linda Lundstrom Julie’s top: A great neutral top that I can wear with jeans or a skirt. That empire shape hugs the thinnest part of my body and gentle ruching conceals any lumps and bumps (not that I have any, of course;) And did I mention, it’s made of completely natural tencel?

(3) Caitlin straw bag: I love this retro look and I’ll be lugging everything from groceries to books around in this all summer

Now, your turn, tell us what you think of going green!

Award-winning designer Linda Lundström is known for creating fabulous fashions for “authentic” women. Her philosophy that fashion is for every woman drives her vision, creativity and flair. How excited are we to be able to present this philosophy, and some really incredible clothing, to our customers on July 1st.

We visited Linda in her Toronto studio to learn a little bit about the lady behind the Linda Lundström label and to get her take on today’s fashion dos and don’ts. Read our Q&A Linda Lundström.

You can shop online now for the Linda Lundström collection. We especially love her Fresco and Flutter pants for summer.